Sarah Anderson - GamesBeat NEXT
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Sarah Anderson is a proven, dynamic brand innovator, having spent more than 30 years leading growth initiatives and building brands and communities for major businesses in interactive entertainment and digital streaming. She joined Amazon Games in 2019 as Global Head of Marketing and Partnerships. Prior to Amazon, Sarah served as Chief Marketing Officer at the video streaming service Kanopy. This was preceded by more than 12 years at 2K Games, where she was a founding team member and Senior Vice President of Marketing, building some of video games’ most successful franchises, including BioShock, Borderlands, Civilization, XCOM, NBA 2K, MLB 2K, NHL 2K and WWE 2K. Sarah is a veteran in the games industry and started her games career at Sega of America, later moving to SegaSoft, where she helped launch Heat.net, which ultimately became the Dreamcast Network.