Lyndsay Pearson is the Vice President of Franchise Creative for The Sims at Electronic Arts. She leads and inspires teams working on a variety of projects across the franchise to deliver powerful creativity and self-expression to players worldwide. Since joining EA in 2003, Lyndsay has worked on all generations of The Sims titles, and today she is driving the direction and execution of the player experience, team culture, and charting the future of The Sims franchise.