Erica Larson - GamesBeat NEXT
Contact info
As a 20+ year expert in the gaming+tech space, Erica leads a team of digital media executives at Google who partner with the leading gaming software companies, helping them leverage Google and YouTube to achieve their business and marketing objectives in a digital-first and privacy-safe world. Creative and accountable solutions span the depth and breadth of the Google ecosystem, including YouTube, Google Play, Chrome, Cloud, DV360 (fka DoubleClick), Google search and AR/VR.
Erica’s team published a gaming whitepaper here: https://www.thinkwithgoogle.com/consumer-insights/youtube-marketing-to-gamers/
Erica also worked on award-winning creative which used real-time data, ahead of its time in the industry: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/ea-sports-madden-giferator/ and https://www.adweek.com/brand-marketing/911-museum-and-ea-giferator-win-gold-cannes-newest-category-creative-data-165604/
She lives in San Francisco with her husband, son and daughter, and proudly roots for the Chicago Cubs, Kansas Jayhawks and the Golden State Warriors. Fun fact: She has seen more concerts than all members of the Rolling Stones and The Grateful Dead, combined.