CJ has 18+ years’ experience leading projects with clients in the technology, retail/commerce, and media industries. She specializes in strategic initiative development, project and change management, and global operating model design to help clients execute high impact projects including:
CJ leads PwC’s relationship with the Interactive Advertising Bureau in the US. She is also a global thought leader at the intersection of technology and media, with published reports including the opportunity with smart speakers and voice assistants, the key considerations with a blockchain solution for digital advertising and PwC’s 2021, 2022, and 2023 perspectives report on key trends at the intersection of tech and media.
CJ is also a speaker at technology industry events and conferences, including Grace Hopper, Variety Innovate, Cannes Lions, and AdWeek.