Catharina Lavers Mallet is VP and General Manager of Maxis and The Sims Franchise at Electronic Arts. She heads up a diverse team of individuals from different backgrounds who are continuously innovating and exploring new forms of gameplay for their global community of players. Prior to EA, Catharina managed and redefined the strategies for the high growth Consumer Wearables business for Bose Corporation. From 2012-2016 she acted as General Manager and Head of Studio at King Digital (developer of Candy Crush and acquired by Activision Blizzard). She built and scaled their London games studios and played a key operational and product leadership role in the growth of the company. Before joining King, Catharina was Product Manager and Executive Producer at Playfish/Electronic Arts and instrumental in the transition from games on disc to games as a service. She has also served as an Entrepreneur in Residence at MIT, as COO at Talla, and as VP at Algorithmics. She has an MBA from MIT Sloan and a BA cum laude in history and literature from Harvard, and today resides in the Boston area with her husband and three children.